how its shot
With a large product range and for easy access of the product we were asked to shoot this range on location at our client’s premises. All items were shot individually on a light table and the final images were cut out and backgrounds cleared ready for use.
design & production
Keeping to an existing brand design and colour scheme, the catalogue was designed as a working document with easy identification of the sections using a key system. A friendly approach was designed within the catalogue using the client’s logo image of the Raven and a speech bubble to help highlight information and make comments about the range.
Following the clients corporate branding, Letterheads, Compliment slips and Business cards were produced using FSC materials. The business cards were produced with different block colours to give individuality to the cards representative.
Several projects were undertaken to design packaging, box designs were created to hold a single product or contain multiple components. The final designs were made as mock-ups and approved ready for production.